How to be Creative with Brand Guidelines (without making the Marketing team mad)

Can you be Creative with Brand Guidelines?

If you want to build an iconic brand, using guidelines are super important.

But.

How do you do that, without being boring?

Keeping your brand interesting is more complicated than simply following the rules.

I’m here to show you how.

In the guide, you’ll learn:

• The 4 things to always read when working with Brand Guidelines
• Ways to use Brand Colours in interesting combinations
• Simple tricks to make Creative Images from existing photography
• How to optimise Brand Icons and Shapes
• Where to use Brand Patterns
• Examples of how graphic designers use these techniques.
  

It’s split into 2 chapters:

In Chapter 1, you’ll get to know the non-negotiables. You might call them the Dos and Do-nots.

In Chapter 2, you’ll learn the secrets to creating work that’s neither boring, nor too cray-cray.

TL;DR: Everything you need to know about using Brand Guidelines like a Graphic Designer.

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